The era of mobile loyalty
First there is the dream. Then you make your dream come true. After that, well, you have to get creative! You have a dream of owning a coffee shop, then you use your wedding money and invest in one and you wait. You wait for customers to taste your dream. Your coffee is good, is really good. You put passion in your work, but you want to do more. You don’t want to stop here, you want to bring in more people and also reward the regulars.
You want to make them loyal!
The era of plastic cards to be punched or stamped is fast surpassed by the wave of mobile apps. Plastic loyalty cards are considered a dusty, outdated tool, that leads to inefficient use of time and money, even though to implement them the costs are rather low.
Why we make this statements regarding the efficiency of classic plastic cards? Because just handing your client a plastic card does not work on building the loyalty you desire. It does not help develop a more meaningful connection with your clients. You do not get to know your clients apart from the brief interactions at the register and you can not personalize anything for them through that plastic card.
The newness and personalized interaction created by loyalty programs through mobile apps is very innovative and is taking loyalty to a whole new level.
But don’t take our word for it, read the reasons below and make up your own mind.
1. Personalized interaction
The utmost benefit of having your loyalty program through a mobile app is the personalized interaction with your customer. A simple plastic card, that you may or may not have on, when you decide where to eat or grab a cup of coffee, can not create a personalized experience for you.
Using a mobile app for your loyalty program gives you the possibility to create personalized content for your clients. This allows you to contact them at the right time and place, with the perfect message sent directly to their phones.
Even more, by knowing your clients you can surprise them with the right message on specific occasions, such as: birthdays, anniversaries, offer them incentives, or just congratulating them, will encourage them to return to your place.
2. Modern and easy to use
Loyalty plastic cards are easy to lose, forget and they do not necessarily remind or invite you to revisit the store. It can also become frustrating to keep searching for your cards in your wallet if you have a lot of cards from different places.
With a loyalty program created through a mobile app, you make things a lot easier for your clients. If you do a little research or ask people what items they don’t leave the house without, you will see that the phone is on every list and is, in most cases, mentioned before the wallet. And on some lists the wallet will even be missing, but the phone definitely not.
It is also very easy to use. You can win points in different ways. It is cost effective. You do not have to reprint cards, so you can rethink your loyalty plan and just switch it and your clients will see the new updates on their phones in your app. Plus it is a more eco friendly way, no more waste of plastic cards.
3. Ongoing development
What do companies value, even though sometimes it can be difficult to take in? It’s feedback. Having a mobile app allows you to easily collect feedback from your customers, with every visit. Why is this important? Well managing correctly these vital intel on what your clients prefer and desire, you can address your customers needs directly.
Would this be possible with a loyalty plastic card? Most certainly not. You can not get intel with a plastic card. Nor can you send a personalized and targeted marketing campaign to your clients, based on their consumer preference.
This is an era of working not harder, but smarter. You should use what mother technology offers and make the best of it.
Your customers are more modern than ever. They want you to be as efficient as ever. Faster, creative, innovative. They want you to respond directly to their needs and what better way than making them loyal in a personalized way. People always have their phones, this means always viewing your offers and coming back more. We only see advantage in going full mobile ahead and slowly fall away from impersonal, one sided loyalty strategies, like plastic cards and coupons. Embrace the newness and let it make miracles with your loyalty plan.